Universal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual reality platform Oculus in a global, multi-year agreement.
Under the partnership, users will be able to upload videos that contain licensed music on Facebook, including Messenger, Instagram and Oculus. It will eventually expand to enable access to a vast library of music across a series of social features.
The partnership will facilitate a "deeper engagement between artists and fans, empowering users to express themselves through music", Universal said, and is "intended to serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online".
Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.
"This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world."